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ROAS Calculator
Model your ad spend channel by channel. See your break-even line, your blended return, and whether your advertising actually makes money.
Revenue left after product/service costs. Sets your break-even line.
Profit = (revenue × margin) − ad spend. Figures stay on your device — nothing is uploaded.
Understand the numbers.
What is ROAS?
ROAS — Return on Ad Spend — is the revenue earned for every unit of currency spent on advertising. Spend R10,000, earn R40,000 in attributed revenue: that's a 4× ROAS. It's the fastest health check your marketing has.
How is ROAS calculated?
ROAS = attributed revenue ÷ ad spend. A ROAS of 1× means you earned back exactly what you spent — before paying for the product itself. That's why ROAS alone can flatter a losing campaign.
What is a good ROAS?
It depends entirely on your gross margin. Your break-even ROAS is 1 ÷ margin: at 40% margin you need 2.5× just to stop losing money. A good ROAS clears that line with enough room to fund growth — for most businesses that means 1.5–2× above break-even.
What is break-even ROAS?
The point where advertising stops losing money: 1 ÷ gross margin. Most teams celebrate ROAS numbers below their own break-even line — because nobody calculated it. This calculator does it for you, per channel and blended.
Why measure traditional channels like radio or TV?
In African markets, radio, TV, and out-of-home often carry more weight than digital dashboards suggest. Assign the revenue you attribute to them — even an estimate — and you'll see your true blended return instead of a digital-only illusion.
Can I track this automatically instead of typing it in?
Yes. This page is the quick, manual version. ROAS Intelligence — the full Joolr platform — connects your payment providers (M-Pesa, Paystack, Flutterwave, Yoco, Ozow) and ad channels, stitches revenue to campaigns automatically, and tracks ROAS, incrementality, and anomalies in real time. Create a free account to start with a demo workspace.
Numbers below the line?
That's fixable. Joolr builds measurement and strategy that move ROAS the only direction that matters.